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Cash Window @ www.cashwindow.co.uk

Cash Window (CashWindow) is a new name in payday lending that launched recently at www.cashwindow.co.uk in the later stages of 2013. This is actually a fresh rebrand for Early Pay Day Loan who are also well known as EPDL. This is the second high profile lender to start over with the other of course being the transformation of TxtLoan to MyJar. EPDL has been trading since 2003 and so this company stands as one of the industry's most experienced lenders today. The Cash Window loans site has an excellent design that is a big improvement to their previous site that didn't receive too many updates over the years. An optional 3 month term has now been added, but pretty much everything else has remained the same with them.

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Madison Finance @ www.madisonfinance.co.uk

Madison Finance (part of Madison Direct Ltd) is an instalment loan company headed at www.madisonfinance.co.uk. You can apply for between £500 and £1000 with the term being either 6 or 12 months. This company has been growing fast, particularly when it comes to 6 month loans. When you visit their site you will see that they state that they operate as a lender. I have added them to the broker section for now though. This was since when I made a search through Google I landed on a "How It Works" page where they were headed as a broker and there was a listed application fee of £3.75. Their site was only setup in 2012 and so such a fast transformation from brokering to lending sounds peculiar.

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Instacredit @ www.instacredit.co.uk

Instacredit that is part of NKK Finance Ltd is a new short term lender for 2013 that can be reached at www.instacredit.co.uk. This company appears to be newly formed in London and so they do not share any ties with the Instacredit brand that trades in Costa Rica. The Instacredit loans are headed between £50 and £500 on their provided calculator, but they note a restriction of £300 for new customers. These are as noted short term loans with their being a term range set between 1 and 31 days. The interest rate is 1% daily and so over 7 days £100 would cost £7 and there is also a an arrangement fee listed at £5 and so you would be charged £12 on this sample loan.

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DirectMoney @ www.directmoney.com

DirectMoney (Direct Money) is a monthly payday lender based in Chessington (Surrey) that resides at the address of www.directmoney.com. This is an aged domain and it is not confirmed when this company (Chromevalue Ltd) took over and launched (it appears to be 2012). Their application form and loan calculator displays amounts between £50 and £400, but £250 is clearly noted as the first time customer restriction. Existing customers may apply for £1000 once logged in to their account. The interest is competitively set at £25 per £100 over the month. There is also a fast transfer fee of £5 that totals 30%. We always add total charges up for display purposes, but they do in fact discount the transfer fee from the funds sent to you.

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